{"id":2620,"date":"2016-05-11T15:02:35","date_gmt":"2016-05-11T15:02:35","guid":{"rendered":"http:\/\/minutes.machine.market\/?p=2620"},"modified":"2016-05-11T15:02:35","modified_gmt":"2016-05-11T15:02:35","slug":"strongco-heavy-equipment-dealer-announces-q1-2016-results","status":"publish","type":"post","link":"https:\/\/machine.market\/blog\/strongco-heavy-equipment-dealer-announces-q1-2016-results\/","title":{"rendered":"Canadian based Heavy Equipment Dealer Strongco Announces Q1 2016 Results"},"content":{"rendered":"<p>According to the <a href=\"http:\/\/www.edmontonjournal.com\/business\/cnw\/release.html?rkey=20160511C3956&amp;filter=5599&amp;__lsa=8c44-43a3\" target=\"_blank\" rel=\"noopener noreferrer\">Edmonton Journa<\/a>l <a href=\"http:\/\/www.strongco.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Strongco<\/a> Corporation (TSX: SQP) today reported financial results for the first quarter ended <span class=\"xn-chron\">March 31, 2016<\/span>.<\/p>\n<p><b>Financial Summary*<\/b><\/p>\n<ul type=\"disc\">\n<li>Revenues decreased by 3% to <span class=\"xn-money\">$109.7 million<\/span><\/li>\n<li>Operating profit of <span class=\"xn-money\">$2.5 million<\/span>, before restructuring costs, compared to <span class=\"xn-money\">$2.1 million<\/span><\/li>\n<li>Interest expense of <span class=\"xn-money\">$1.8 million<\/span>, down from <span class=\"xn-money\">$3.1 million<\/span><\/li>\n<li>Net loss totaled <span class=\"xn-money\">$0.7 million<\/span>, compared to a net loss of <span class=\"xn-money\">$0.8 million<\/span><\/li>\n<li>Equipment inventory was <span class=\"xn-money\">$176.7 million<\/span>, down from <span class=\"xn-money\">$207.5 million<\/span> at <span class=\"xn-chron\">March 31, 2015<\/span><\/li>\n<\/ul>\n<p><i>* Comparisons are between first quarter 2016 and first quarter 2015.<\/i><\/p>\n<p>&#8220;Strongco continues to take the necessary steps to guide the business to profitablity; however, constrained by a difficult economic environment and an overall air of caution, we still face significant headwinds in many regions,&#8221; said <span class=\"xn-person\">Robert Beutel<\/span>, Executive Chairman of Strongco. &#8220;As we navigate these challenging conditions, we were pleased to see meaningful reductions in equipment inventories and the associated financing costs, which has positively impacted the balance sheet and will help pave the way to stability and strength over the long term.&#8221;<\/p>\n<p><b>Financial Highlights Table<br \/>\n<\/b><i>($ millions except per share amounts)<\/i><\/p>\n<p><b>Three-Month Periods Ended <span class=\"xn-chron\">March 31<\/span> (Unless Otherwise Noted)<\/b><\/p>\n<div>\n<table class=\"prntbls\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><i>$ millions except per share amounts<\/i><\/span><\/p>\n<\/td>\n<td class=\"prngen3\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\"><b>2016<\/b><\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen3\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">2015<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><b>Revenues<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen3\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\"><b>109.7<\/b><\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen3\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">112.6<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><b>Operating Income Before Restructuring Costs<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen3\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\"><b>2.5<\/b><\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen3\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">2.1<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><b>EBITDA<\/b><b><sup>\u2020<\/sup><\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen3\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\"><b>6.6<\/b><\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen3\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">8.3<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><b>Pretax Earnings (Loss) Before Restructuring Costs<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen3\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\"><b>0.8<\/b><\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen4\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">(1.0)<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><b>Net Loss<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen4\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\"><b>(0.7)<\/b><\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen4\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">(0.8)<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><b>Basic and Diluted Loss Per Share<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen4\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\"><b>(0.05)<\/b><\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen4\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">(0.06)<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><b>Equipment Inventory<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen3\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\"><b>176.7<\/b><\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen3\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">207.5<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"prngen2\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><b>Equipment Notes Payable<\/b><\/span><\/p>\n<\/td>\n<td class=\"prngen3\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\"><b>154.0<\/b><\/span><\/span><\/p>\n<\/td>\n<td class=\"prngen3\">\n<p class=\"prnews_p\"><span class=\"prnews_span\"><span class=\"prnews_span\">183.2<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>&nbsp;<\/p>\n<p><sup>\u2020<\/sup><i>\u00a0<\/i><i>&#8220;EBITDA&#8221; refers to earnings before interest, income taxes, amortization of capital assets, amortization of equipment inventory on rent, and amortization of rental fleet. EBITDA is presented as a measure used by many investors to compare issuers on the basis of ability to generate cash flow from operations. EBITDA is not a measure of financial performance or earnings recognized under International Financial Reporting Standards (&#8220;IFRS&#8221;) and therefore has no standardized meaning prescribed by IFRS and may not be comparable to similar terms and measures presented by other similar issuers. The Company&#8217;s management believes that EBITDA is an important supplemental measure in evaluating the Company&#8217;s performance and in determining whether to invest in Shares. Readers of this information are cautioned that EBITDA should not be construed as an alternative to net income or loss determined in accordance with IFRS as an indicator of the Company&#8217;s performance or to cash flows from operating, investing and financing activities as a measure of the Company&#8217;s liquidity and cash flows.<\/i><\/p>\n<p><b>First Quarter 2016 Review<\/b><\/p>\n<p>Strongco&#8217;s revenues decreased by 3% year over year to <span class=\"xn-money\">$109.7 million<\/span> in the first quarter of 2016. The decline was mainly in <span class=\"xn-location\">Alberta<\/span> where revenues were down <span class=\"xn-money\">$11.5 million<\/span>, or 38%, due to weak market conditions in the region as a result of the decline in oil prices. Overall equipment sales were up 3% year-over-year, as strong crane sales in <span class=\"xn-location\">Eastern Canada<\/span> more than offset the decline in equipment sales in <span class=\"xn-location\">Alberta<\/span>, while rental revenues and product support sales were both lower in the quarter.<\/p>\n<p>Despite the lower revenues, gross profits were virtually unchanged from a year ago at <span class=\"xn-money\">$21.1 million<\/span>. As a percent of revenue, gross margin was 19.2%, up from 18.8% in the first quarter of 2015 from stronger margins on equipment sales, rentals and parts and service.<\/p>\n<p>During the first quarter, Strongco recorded a restructuring provision of <span class=\"xn-money\">$1.7 million<\/span> for severance and termination costs of senior executives and other employees, in response to ongoing weak economic conditions. Before the restructuring provision, operating expenses were <span class=\"xn-money\">$19.7 million<\/span>, compared to <span class=\"xn-money\">$19.0 million<\/span> in the first quarter of 2015. The increase related primarily to depreciation of the new SAP computer system, which went live in 2015, and the impact of the weaker Canadian dollar on translation of the expenses of the Company&#8217;s U.S. operations.<\/p>\n<p>While the Canadian dollar remained weaker compared to the first quarter of 2015, it strengthened slightly in the quarter from where it stood at <span class=\"xn-chron\">December 31, 2015<\/span>. This currency movement resulted in foreign exchange gains on US Dollar liabilities of approximately <span class=\"xn-money\">$0.9 million<\/span> in the quarter.<\/p>\n<p>As a result, operating income, before restructuring costs, was <span class=\"xn-money\">$2.5 million<\/span>, compared to <span class=\"xn-money\">$2.1 million<\/span> in the first quarter of 2015.<\/p>\n<p>Interest expenses were down in the quarter by <span class=\"xn-money\">$1.3 million<\/span> from last year to <span class=\"xn-money\">$1.8 million<\/span> as a result of reduced equipment inventory and the associated debt. This resulted in pre-tax earnings of <span class=\"xn-money\">$0.8 million<\/span>, before restructuring costs, which compared to a pre-tax loss of <span class=\"xn-money\">$1.0 million<\/span> in the first quarter of 2015. After tax and restructuring costs, there was a net loss of <span class=\"xn-money\">$0.7 million<\/span>, compared to a net loss of <span class=\"xn-money\">$0.8 million<\/span> in the first quarter of 2015.<\/p>\n<p>Strongco has achieved a significant reduction in equipment inventories and the associated equipment finance debt. At <span class=\"xn-chron\">March 31, 2016<\/span> equipment inventory was <span class=\"xn-money\">$176.7 million<\/span>, down <span class=\"xn-money\">$22.3 million<\/span> from <span class=\"xn-chron\">December 31, 2015<\/span>, and <span class=\"xn-money\">$30.8 million<\/span> from the same time last year. At the same time equipment notes payable were reduced to <span class=\"xn-money\">$154.0 million<\/span> from <span class=\"xn-money\">$180.3 million<\/span> at the end of 2015, and <span class=\"xn-money\">$183.2 million<\/span> a year ago.<\/p>\n<p><b>Outlook<\/b><\/p>\n<p>After the mild winter, with the early start to spring, Management anticipates increased construction activity, which will lead to increased demand for equipment, parts and service. However, market conditions are expected to remain challenging throughout the balance of 2016 in <span class=\"xn-location\">Canada<\/span>, particularly in <span class=\"xn-location\">Alberta<\/span> and <span class=\"xn-location\">Quebec<\/span>, while, in New England, ongoing recovery in traditional markets for residential construction and forestry should continue to benefit heavy equipment markets.<\/p>\n<p>In <span class=\"xn-location\">Alberta<\/span>, with no recovery in the price of oil anticipated in the near term, economic activity across the entire province is expected to remain depressed. New development in the oil sands region of northern <span class=\"xn-location\">Alberta<\/span> has been severely curtailed, which has led to significant cutbacks and layoffs by the oil companies and related service companies. Demand for heavy equipment and cranes is expected to remain weak throughout 2016. In response to the current market conditions and weak outlook, management has made adjustments to the cost structure, with layoffs and other cost reductions, and is focusing on continuously improving operating efficiency and our level of sales execution. The recent fires in and around <span class=\"xn-location\">Fort McMurray<\/span> have exacerbated the already weak market conditions in northern <span class=\"xn-location\">Alberta<\/span>. While management is hopeful these fires will soon be brought under control, it is too early to determine the extent of damage and impact on heavy equipment markets in the region and the province as a whole.<\/p>\n<p>In <span class=\"xn-location\">Ontario<\/span>, while construction activity remains somewhat buoyant, most activity is of a smaller scale and there remains an overall air of caution, which is affecting the purchase decisions for heavy equipment. The current low oil prices and weak Canadian dollar should be of benefit to<span class=\"xn-location\">Ontario&#8217;s<\/span> manufacturing sector which could lead to improved confidence and new investment and increased demand for heavy equipment. However, no significant government infrastructure spending has been announced and few large projects are underway or planned for the near term. As a result, larger scale construction activity is expected to remain low and demand for heavy equipment, especially general purpose equipment, is not expected to increase significantly in 2016.<\/p>\n<p>In <span class=\"xn-location\">Quebec<\/span>, overall, demand for heavy equipment and cranes is expected to remain soft in the near term. While the report on the investigation into corruption in the construction industry by the Charbonneau Commission was issued late in 2015, there has been little improvement in construction activity in the province and with no plans for significant new government infrastructure spending, construction activity in <span class=\"xn-location\">Quebec<\/span> is expected to remain weak in the near term. There have been positive signs with increased activity on the reconstruction of the Turcot Interchange in <span class=\"xn-location\">Montreal<\/span> and the new Champlain Bridge, which began in the summer of 2015, but beyond these two large projects, activity is expected to remain slow.<\/p>\n<p>As the majority of heavy equipment is priced in US Dollars, the weak Canadian dollar has resulted in the cost of new equipment to Canadian dealers rising. In the current weak construction markets, it has become more difficult for dealers to pass on these higher costs, which has resulted in lower sales and margins. The Canadian dollar is expected to remain weak in the near term in response to continuing low oil prices, which will continue to impact sales and margins.<\/p>\n<p>With this economic backdrop, the overall markets for heavy equipment across <span class=\"xn-location\">Canada<\/span> are expected to be flat to down while competition is expected to remain strong. In response to the weak market conditions in <span class=\"xn-location\">Canada<\/span>, particularly in <span class=\"xn-location\">Alberta<\/span>, actions were taken to contain and reduce costs in 2015 and additional measures are being taken in 2016 to further reduce costs without impacting the Company`s ability to service its customers. In addition, with the expectation of continuing weak markets, management is taking further aggressive action to reduce aged equipment inventory and the associated financing to lessen balance sheet leverage and free up cash.<\/p>\n<p>Heavy equipment markets in New England are expected to show further modest improvement in 2016 as the U.S. economy continues to grow. The traditional markets for residential construction and forestry, which experienced an uptick in 2015, are expected to remain active in 2016 which will result in continued demand for heavy equipment.<\/p>\n<p><b>Conference Call Details<\/b><\/p>\n<p>Strongco will hold a conference call on <b><span class=\"xn-chron\">Thursday, May 12, 2016<\/span> at <span class=\"xn-chron\">10:00am ET<\/span><\/b> to discuss first quarter results. Analysts and investors can participate by dialing<b> 1-800-319-4610 <\/b>or<b> +1-604-638-5340 <\/b>outside of <span class=\"xn-location\">Canada<\/span> and the <span class=\"xn-location\">USA<\/span>. Following management&#8217;s introductory remarks, a question and answer session will take place for analysts and institutional investors.<\/p>\n<p>An archived recording will be available to listeners following the call until midnight on <span class=\"xn-chron\">June 12, 2016<\/span>. To access it, dial 1-855-669-9658 or +1-604-674-8052 outside of <span class=\"xn-location\">Canada<\/span> and <span class=\"xn-location\">USA<\/span> and enter passcode 0044<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the Edmonton Journal Strongco Corporation (TSX: SQP) today reported financial results for the first quarter ended March 31, 2016. Financial Summary* Revenues decreased by 3% to $109.7 million Operating profit of $2.5 million, before restructuring costs, compared to $2.1 million Interest expense of $1.8 million, down from $3.1 million Net loss totaled $0.7 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":""},"categories":[2,6],"tags":[671,1421],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Canadian based Heavy Equipment Dealer Strongco Announces Q1 2016 Results - MachineMarket Blog<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cranemarket.com\/blog\/strongco-heavy-equipment-dealer-announces-q1-2016-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canadian based Heavy Equipment Dealer Strongco Announces Q1 2016 Results - MachineMarket Blog\" \/>\n<meta property=\"og:description\" content=\"According to the Edmonton Journal Strongco Corporation (TSX: SQP) today reported financial results for the first quarter ended March 31, 2016. Financial Summary* Revenues decreased by 3% to $109.7 million Operating profit of $2.5 million, before restructuring costs, compared to $2.1 million Interest expense of $1.8 million, down from $3.1 million Net loss totaled $0.7 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cranemarket.com\/blog\/strongco-heavy-equipment-dealer-announces-q1-2016-results\/\" \/>\n<meta property=\"og:site_name\" content=\"MachineMarket Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-11T15:02:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/machine.market\/blog\/wp-content\/uploads\/2016\/05\/strongco5-800x468.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/machine.market\/blog\/#organization\",\"name\":\"CraneMarket | Cranes for Sale and Rent\",\"url\":\"https:\/\/machine.market\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/machine.market\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/machine.market\/blog\/wp-content\/uploads\/2019\/03\/crane-market-logo.png\",\"width\":282,\"height\":81,\"caption\":\"CraneMarket | Cranes for Sale and Rent\"},\"image\":{\"@id\":\"https:\/\/machine.market\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/machine.market\/blog\/#website\",\"url\":\"https:\/\/machine.market\/blog\/\",\"name\":\"MachineMarket Blog\",\"description\":\"Machine News\",\"publisher\":{\"@id\":\"https:\/\/machine.market\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/machine.market\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cranemarket.com\/blog\/strongco-heavy-equipment-dealer-announces-q1-2016-results\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/machine.market\/blog\/wp-content\/uploads\/2016\/05\/strongco5-800x468.jpg\",\"width\":800,\"height\":468},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cranemarket.com\/blog\/strongco-heavy-equipment-dealer-announces-q1-2016-results\/#webpage\",\"url\":\"https:\/\/cranemarket.com\/blog\/strongco-heavy-equipment-dealer-announces-q1-2016-results\/\",\"name\":\"Canadian based Heavy Equipment Dealer Strongco Announces Q1 2016 Results - MachineMarket Blog\",\"isPartOf\":{\"@id\":\"https:\/\/machine.market\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cranemarket.com\/blog\/strongco-heavy-equipment-dealer-announces-q1-2016-results\/#primaryimage\"},\"datePublished\":\"2016-05-11T15:02:35+00:00\",\"dateModified\":\"2016-05-11T15:02:35+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cranemarket.com\/blog\/strongco-heavy-equipment-dealer-announces-q1-2016-results\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/cranemarket.com\/blog\/strongco-heavy-equipment-dealer-announces-q1-2016-results\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cranemarket.com\/blog\/strongco-heavy-equipment-dealer-announces-q1-2016-results\/#webpage\"},\"author\":{\"@id\":\"https:\/\/machine.market\/blog\/#\/schema\/person\/d55314291bc2800387533231d1e82150\"},\"headline\":\"Canadian based Heavy Equipment Dealer Strongco Announces Q1 2016 Results\",\"datePublished\":\"2016-05-11T15:02:35+00:00\",\"dateModified\":\"2016-05-11T15:02:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cranemarket.com\/blog\/strongco-heavy-equipment-dealer-announces-q1-2016-results\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/machine.market\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/cranemarket.com\/blog\/strongco-heavy-equipment-dealer-announces-q1-2016-results\/#primaryimage\"},\"keywords\":\"heavy equipment,strongco\",\"articleSection\":\"Constuction &amp; 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