{"id":1437,"date":"2016-04-25T14:44:17","date_gmt":"2016-04-25T14:44:17","guid":{"rendered":"http:\/\/minutes.machine.market\/?p=1437"},"modified":"2016-04-25T14:44:17","modified_gmt":"2016-04-25T14:44:17","slug":"cat-in-review-the-best-of-bauma-2016","status":"publish","type":"post","link":"https:\/\/machine.market\/blog\/cat-in-review-the-best-of-bauma-2016\/","title":{"rendered":"CAT in review THE BEST OF BAUMA 2016"},"content":{"rendered":"<p><i>Roughly 580,000 people from 200 countries attended bauma 2016 in Munich, Germany \u2013 cementing its status as the largest trade show in the world. <a href=\"http:\/\/www.caterpillar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Caterpillar<\/a>, along with Cat<sup>\u00ae<\/sup> dealer Zeppelin, displayed more than 60 Cat products and a variety of digital solutions that are transforming the ways our customers are doing business. Take a look at the highlights from the week.<\/i><\/p>\n<p><center><img src=\"http:\/\/s7d2.scene7.com\/is\/image\/Caterpillar\/C10882901\" alt=\"\" \/><\/center><\/p>\n<blockquote><p>&#8220;WE ARE FAR AND AWAY PRESENTING SOMETHING DIFFERENT THAN ANYONE ELSE.&#8221;<\/p><\/blockquote>\n<p>Those were Chairman and CEO Doug Oberhelman\u2019s thoughts on Caterpillar\u2019s display at bauma. You can watch his full interview where he discusses the show and our digital vision <a href=\"http:\/\/www.caterpillar.com\/en\/news\/caterpillarNews\/h\/ceo-doug-oberhelman-talks-digital-at-bauma-munich-2016.html\">here.<\/a> You can also take a look at the <a href=\"http:\/\/www.cat.com\/en_GB\/articles\/customer-stories\/trade-shows-events\/videos-from-bauma-munich-2016.html\">stand <\/a>overview or even get a <a href=\"https:\/\/www.youtube.com\/watch?v=DfUn_S8VvZ8&amp;feature=youtu.be\">360-degree view.<\/a><\/p>\n<p><strong>WELCOME TO THE AGE OF SMART IRON<\/strong><\/p>\n<p>Caterpillar unveiled its digital vision to the world at a news conference with Doug and Customer &amp; Dealer Support Group President Rob Charter. Learn how our digital solutions will improve productivity, efficiency, safety and profitability for customers in the <a href=\"http:\/\/www.cat.com\/en_US\/campaigns\/awareness\/built-for-it-en-us\/smart-iron.html\">Age of Smart Iron video.<\/a> Zeppelin Cat also talked about the <a href=\"http:\/\/www.caterpillar.com\/en\/news\/caterpillarNews\/h\/zeppelin-cat-on-the-digital-age.html\">digital age<\/a>, while Marketing &amp; Digital Vice President George Taylor and Zeppelin Dealer Principal Gerstmann discussed the importance of <a href=\"http:\/\/www.caterpillar.com\/en\/news\/caterpillarNews\/innovation\/bauma-2016-caterpillar-marketing-digital-and-zeppelin-dealer-principal.html\">thinking like a customer.<\/a><\/p>\n<p><center><img src=\"http:\/\/s7d2.scene7.com\/is\/image\/Caterpillar\/C10882865\" alt=\"\" \/><\/center><strong>PLENTY OF PRODUCTS<\/strong><\/p>\n<p>We previously mentioned the plethora of products that were on display at bauma. Get the stories on an unique <a href=\"http:\/\/www.cat.com\/en_GB\/articles\/customer-stories\/trade-shows-events\/backhoe-charity-ride.html\">black backhoe loader<\/a>, the <a href=\"https:\/\/www.youtube.com\/watch?v=zGVOiE77VZo&amp;feature=youtu.be\">C9.3B Industrial Engine<\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=uups6EwTgH0&amp;feature=youtu.be\">F Series Pavers<\/a>, the <a href=\"http:\/\/www.cat.com\/en_GB\/articles\/customer-stories\/trade-shows-events\/6015B-helps-alabama-quarry-increase-production-and-improve-fuel-efficiency.html\">6015B Hydraulic Shovel<\/a> and <a href=\"https:\/\/www.youtube.com\/watch?v=G4dUDkeJl-Q&amp;feature=youtu.be\">work tools<\/a> on display.<\/p>\n<p><center><img src=\"http:\/\/s7d2.scene7.com\/is\/image\/Caterpillar\/C10882866\" alt=\"\" \/><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roughly 580,000 people from 200 countries attended bauma 2016 in Munich, Germany \u2013 cementing its status as the largest trade show in the world. Caterpillar, along with Cat\u00ae dealer Zeppelin, displayed more than 60 Cat products and a variety of digital solutions that are transforming the ways our customers are doing business. Take a look [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":""},"categories":[2,8],"tags":[162,247],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CAT in review THE BEST OF BAUMA 2016 - MachineMarket Blog<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cranemarket.com\/blog\/cat-in-review-the-best-of-bauma-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAT in review THE BEST OF BAUMA 2016 - MachineMarket Blog\" \/>\n<meta property=\"og:description\" content=\"Roughly 580,000 people from 200 countries attended bauma 2016 in Munich, Germany \u2013 cementing its status as the largest trade show in the world. Caterpillar, along with Cat\u00ae dealer Zeppelin, displayed more than 60 Cat products and a variety of digital solutions that are transforming the ways our customers are doing business. Take a look [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cranemarket.com\/blog\/cat-in-review-the-best-of-bauma-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"MachineMarket Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-25T14:44:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/machine.market\/blog\/wp-content\/uploads\/2016\/04\/C10882864.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1014\" \/>\n\t<meta property=\"og:image:height\" content=\"528\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/machine.market\/blog\/#organization\",\"name\":\"CraneMarket | Cranes for Sale and Rent\",\"url\":\"https:\/\/machine.market\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/machine.market\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/machine.market\/blog\/wp-content\/uploads\/2019\/03\/crane-market-logo.png\",\"width\":282,\"height\":81,\"caption\":\"CraneMarket | Cranes for Sale and Rent\"},\"image\":{\"@id\":\"https:\/\/machine.market\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/machine.market\/blog\/#website\",\"url\":\"https:\/\/machine.market\/blog\/\",\"name\":\"MachineMarket Blog\",\"description\":\"Machine News\",\"publisher\":{\"@id\":\"https:\/\/machine.market\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/machine.market\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cranemarket.com\/blog\/cat-in-review-the-best-of-bauma-2016\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/machine.market\/blog\/wp-content\/uploads\/2016\/04\/C10882864.jpg\",\"width\":1014,\"height\":528},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cranemarket.com\/blog\/cat-in-review-the-best-of-bauma-2016\/#webpage\",\"url\":\"https:\/\/cranemarket.com\/blog\/cat-in-review-the-best-of-bauma-2016\/\",\"name\":\"CAT in review THE BEST OF BAUMA 2016 - MachineMarket Blog\",\"isPartOf\":{\"@id\":\"https:\/\/machine.market\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cranemarket.com\/blog\/cat-in-review-the-best-of-bauma-2016\/#primaryimage\"},\"datePublished\":\"2016-04-25T14:44:17+00:00\",\"dateModified\":\"2016-04-25T14:44:17+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cranemarket.com\/blog\/cat-in-review-the-best-of-bauma-2016\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/cranemarket.com\/blog\/cat-in-review-the-best-of-bauma-2016\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cranemarket.com\/blog\/cat-in-review-the-best-of-bauma-2016\/#webpage\"},\"author\":{\"@id\":\"https:\/\/machine.market\/blog\/#\/schema\/person\/d55314291bc2800387533231d1e82150\"},\"headline\":\"CAT in review THE BEST OF BAUMA 2016\",\"datePublished\":\"2016-04-25T14:44:17+00:00\",\"dateModified\":\"2016-04-25T14:44:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cranemarket.com\/blog\/cat-in-review-the-best-of-bauma-2016\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/machine.market\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/cranemarket.com\/blog\/cat-in-review-the-best-of-bauma-2016\/#primaryimage\"},\"keywords\":\"bauma,CAT\",\"articleSection\":\"Constuction &amp; Business News,Manufacturer News\",\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/machine.market\/blog\/#\/schema\/person\/d55314291bc2800387533231d1e82150\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/machine.market\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6761c958e8b054582d0855a0e4bc5407?s=96&d=mm&r=g\",\"caption\":\"admin\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/machine.market\/blog\/wp-json\/wp\/v2\/posts\/1437"}],"collection":[{"href":"https:\/\/machine.market\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/machine.market\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/machine.market\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/machine.market\/blog\/wp-json\/wp\/v2\/comments?post=1437"}],"version-history":[{"count":0,"href":"https:\/\/machine.market\/blog\/wp-json\/wp\/v2\/posts\/1437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/machine.market\/blog\/wp-json\/wp\/v2\/media\/1438"}],"wp:attachment":[{"href":"https:\/\/machine.market\/blog\/wp-json\/wp\/v2\/media?parent=1437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/machine.market\/blog\/wp-json\/wp\/v2\/categories?post=1437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/machine.market\/blog\/wp-json\/wp\/v2\/tags?post=1437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}