{"id":13735,"date":"2019-08-20T14:22:19","date_gmt":"2019-08-20T14:22:19","guid":{"rendered":"https:\/\/cranemarket.com\/blog\/?p=13735"},"modified":"2019-08-20T14:22:19","modified_gmt":"2019-08-20T14:22:19","slug":"tadanos-acquisition-of-demag-mobile-cranes-ushers-in-new-era-for-the-crane-industry","status":"publish","type":"post","link":"https:\/\/machine.market\/blog\/tadanos-acquisition-of-demag-mobile-cranes-ushers-in-new-era-for-the-crane-industry\/","title":{"rendered":"Tadano&#8217;s Acquisition of Demag Mobile Cranes Ushers in New Era for the Crane Industry"},"content":{"rendered":"<p>Tadano Ltd. completed its $215 million acquisition of the Demag Mobile Cranes business on August 1st. The transaction brings together two of the top names in the lifting equipment industry \u2013 each well known for safety, quality, innovation, and performance. The Tadano and Demag brands now leverage a long combined history of manufacturing and lifting experience. Working together, we will push forward, innovate, and contribute to the success of our customers worldwide.<\/p>\n<p>\u201cThe Tadano Group\u2019s strategy is to become the global leader in the lifting equipment industry and the premier choice with our customers. The Demag Mobile Cranes acquisition is one vital step toward achieving that goal,\u201d says Koichi Tadano, president and CEO of Tadano Ltd. \u201cIt expands our penetration into many markets throughout the world, adds lattice boom crawler cranes to our overall product line, and enhances the capacity range of our\u00a0<a href=\"https:\/\/cranemarket.com\/search\/demag\">all terrain cranes<\/a>.. By working together, we can better respond to our customers\u2019 needs and give them greater added value than ever before.\u201d<\/p>\n<p>In addition to technological and manufacturing excellence, Demag\u2019s mobile cranes give Tadano one of the most complete ranges of lifting equipment solutions available from a single manufacturer. It expands the product line with eight lattice boom crawler crane models with lift capacities from 400 to 3,200 t (440 to 3,525 U.S. tons). Also, Demag\u2019s 15 all terrain crane models enhance Tadano\u2019s maximum lift capacity in-segment to 1,200 t (1,320 U.S. tons). Post-acquisition, the Tadano Group\u2019s total lifting equipment line now includes more than 80 models, including\u00a0<a href=\"https:\/\/cranemarket.com\/search\/cranes---material-handlers\/rough-terrain-cranes\/tadano\">rough terrain cranes<\/a>, all terrain cranes, lattice and telescopic boom crawler cranes, truck cranes, and more.<\/p>\n<p>In seeking to lead the industry, Tadano will build synergy with the Demag line to increase efficiencies and drive innovation. Tadano will unite and further enhance the strengths of Demag and Tadano Faun GmbH (TFG), a pillar of the Tadano Group since 1990. With highly complementary offerings between the two brands\u2019 all terrain product lines, Tadano Ltd. can leverage tremendous synergies throughout the value chain.<\/p>\n<p>Moving forward, Tadano and Demag will not only be building synergies and improving efficiencies, but also taking every effort to ensure a seamless product and business experience:<\/p>\n<p>\u201cDemag\u2019s dedicated stakeholders, including customers, distributors and suppliers, among others, infuse the company with great value. As our journey with Demag begins, our most immediate goal is ensuring \u2018Business as Usual\u2019 for current Demag customers,\u201d says Mr. Tadano. \u201cWe are committed to a seamless transition that allows these stakeholders to continue with their important business smoothly and successfully, while we continue on with the Tadano Group Vision of \u2018Pursuing Further Excellence for the World and Future.\u2019\u201d<\/p>\n<p>As a subsidiary of the Tadano Group, the Demag mobile cranes business\u2019s legal entity name will be changed to Tadano Demag GmbH in the following weeks. Furthermore, as of August 1st Demag is now led by Jens Ennen, who brings a long and successful history of leadership in the mobile crane industry to his new role as CEO of Tadano Demag GmbH.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tadano Ltd. completed its $215 million acquisition of the Demag Mobile Cranes business on August 1st. The transaction brings together two of the top names in the lifting equipment industry \u2013 each well known for safety, quality, innovation, and performance. The Tadano and Demag brands now leverage a long combined history of manufacturing and lifting [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":""},"categories":[2,3,8],"tags":[426,1435],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tadano&#039;s Acquisition of Demag Mobile Cranes Ushers in New Era for the Crane Industry - MachineMarket Blog<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cranemarket.com\/blog\/tadanos-acquisition-of-demag-mobile-cranes-ushers-in-new-era-for-the-crane-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tadano&#039;s Acquisition of Demag Mobile Cranes Ushers in New Era for the Crane Industry - MachineMarket Blog\" \/>\n<meta property=\"og:description\" content=\"Tadano Ltd. completed its $215 million acquisition of the Demag Mobile Cranes business on August 1st. The transaction brings together two of the top names in the lifting equipment industry \u2013 each well known for safety, quality, innovation, and performance. The Tadano and Demag brands now leverage a long combined history of manufacturing and lifting [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cranemarket.com\/blog\/tadanos-acquisition-of-demag-mobile-cranes-ushers-in-new-era-for-the-crane-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"MachineMarket Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-20T14:22:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/machine.market\/blog\/wp-content\/uploads\/2019\/08\/demag-tadano-group-crane-market.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"863\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/machine.market\/blog\/#organization\",\"name\":\"CraneMarket | Cranes for Sale and Rent\",\"url\":\"https:\/\/machine.market\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/machine.market\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/machine.market\/blog\/wp-content\/uploads\/2019\/03\/crane-market-logo.png\",\"width\":282,\"height\":81,\"caption\":\"CraneMarket | Cranes for Sale and Rent\"},\"image\":{\"@id\":\"https:\/\/machine.market\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/machine.market\/blog\/#website\",\"url\":\"https:\/\/machine.market\/blog\/\",\"name\":\"MachineMarket Blog\",\"description\":\"Machine News\",\"publisher\":{\"@id\":\"https:\/\/machine.market\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/machine.market\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cranemarket.com\/blog\/tadanos-acquisition-of-demag-mobile-cranes-ushers-in-new-era-for-the-crane-industry\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/machine.market\/blog\/wp-content\/uploads\/2019\/08\/demag-tadano-group-crane-market.jpg\",\"width\":1280,\"height\":863},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cranemarket.com\/blog\/tadanos-acquisition-of-demag-mobile-cranes-ushers-in-new-era-for-the-crane-industry\/#webpage\",\"url\":\"https:\/\/cranemarket.com\/blog\/tadanos-acquisition-of-demag-mobile-cranes-ushers-in-new-era-for-the-crane-industry\/\",\"name\":\"Tadano's Acquisition of Demag Mobile Cranes Ushers in New Era for the Crane Industry - MachineMarket Blog\",\"isPartOf\":{\"@id\":\"https:\/\/machine.market\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cranemarket.com\/blog\/tadanos-acquisition-of-demag-mobile-cranes-ushers-in-new-era-for-the-crane-industry\/#primaryimage\"},\"datePublished\":\"2019-08-20T14:22:19+00:00\",\"dateModified\":\"2019-08-20T14:22:19+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cranemarket.com\/blog\/tadanos-acquisition-of-demag-mobile-cranes-ushers-in-new-era-for-the-crane-industry\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/cranemarket.com\/blog\/tadanos-acquisition-of-demag-mobile-cranes-ushers-in-new-era-for-the-crane-industry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cranemarket.com\/blog\/tadanos-acquisition-of-demag-mobile-cranes-ushers-in-new-era-for-the-crane-industry\/#webpage\"},\"author\":{\"@id\":\"https:\/\/machine.market\/blog\/#\/schema\/person\/0db2729e434bb931ecb1cbce1e8a4f50\"},\"headline\":\"Tadano&#8217;s Acquisition of Demag Mobile Cranes Ushers in New Era for the Crane Industry\",\"datePublished\":\"2019-08-20T14:22:19+00:00\",\"dateModified\":\"2019-08-20T14:22:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cranemarket.com\/blog\/tadanos-acquisition-of-demag-mobile-cranes-ushers-in-new-era-for-the-crane-industry\/#webpage\"},\"publisher\":{\"@id\":\"https:\/\/machine.market\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/cranemarket.com\/blog\/tadanos-acquisition-of-demag-mobile-cranes-ushers-in-new-era-for-the-crane-industry\/#primaryimage\"},\"keywords\":\"demag,tadano\",\"articleSection\":\"Constuction &amp; 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